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Owning and Using Trade Marks (ICSA Solutions)

Author: Paul Harris

ICSA Solutions are an innovative series of ebooks that provide immediate access to all the necessary information on a particular topic; offering practical guidance, case studies and time-saving checklists in a one-off download.


This guide provides helpful advice about the basics of trade marks, starting with why it’s important to have your trade mark registered and looking closely at the types of mark that can function as that all-important indicator of source or origin of your company’s goods or services. The guide helps you understand what criteria a trade mark must fulfil in order to be acceptable, particularly if you intend to choose a mark that is outside of the conventional ones of words and logos.

There are useful tips on the type of evidence that can help show why your mark is functioning as a trade mark, as well as providing an understanding of what prevents a mark becoming registered in terms of the absolute grounds for refusal, and also the relative grounds of refusal.

This guide includes the following customisable content:

• Trade mark licence considerations checklist
• Trade mark legislation checklist


Please note this is a digital only title and not available in hard copy.

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