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One Day MBA

Author: Richard Jones

Published: July 2012 | ISBN: 9781860724947


This book is the definitive, pragmatic guide for business managers, business owners, company directors and business graduates and anyone considering taking an MBA course.

One Day MBA provides you with everything you need to gain the necessary skills for creating winning strategies and suggests practical steps to allow you to immediately apply them to your business. It contains all the essential topics covered in a first-class MBA, including Strategy, Marketing, Finance, Product Innovation, Management, Leadership, Diagnosing Organisations, Project Management and Change Management. It combines theoretical approaches with real-world experience from seasoned professionals.  the understanding of inter-relationships between different aspects of management and provides an appreciation of the key approaches that can be used to develop, monitor, and improve your business.

The book is filled with practical steps and real-world case study examples from seasoned management professionals that you can apply immediately to your business, and includes hints, tips, and checklists for further guidance.

Contents

Part A - Understanding the situation

  1. Strategy - understanding the external environment
  2. Assessing an organisation
  3. Developing strategy

Part B - Setting the direction

  1. Marketing
  2. Finance
  3. Product development, portfolio management and launch
  4. Orgnisational design

Part C - Staying on track

  1. Understanding and managing people
  2. Leadership
  3. Change management
  4. Managing projects
  5. Problem-solving techniques

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