Professor Ian Bruce CBE is founder and President of the Centre for Charity Effectiveness at City University’s Cass Business School and Vice President at RNIB. He has spent his career in charities adapting commercial marketing to fit the non-profit world and was the first charity Chief Executive to be made a Companion of the Chartered Institute of Management, and to be given the Outstanding Achievement Awards of both the National and UK Charity Awards.
Author: Ian Bruce
Price: £32.95 | May 2011 ISBN: 9781860724596
Charity Marketing is well-established as the market leading guide to developing successful services, campaigns and fundraisers, using tried and tested marketing techniques. It explains how using marketing principles to underpin every aspect of activity can transform not-for-profit organisations to meet, need and achieve their objectives.