Presenting Data to Inform Decisions


Well-presented data can be a powerful way of building interest and support for new business ideas and ways of working. This course explores how to use data to generate persuasive business presentations and consider how to connect with audiences on both a rational and emotional level.

CPD: 4 hours

Full Programme

Sharing data in a professional context

  • How and why is data shared in professional contexts?
  • How is presenting data different from other forms of communication?
  • What methods should I use to share data?
  • What are the barriers to effectively presenting numerical data?
  • What skills do I need to effectively present data?

Taking a critical approach to data

  • What types of data do I need to know about?
  • What is the difference between data, information and knowledge?
  • How may data be manipulated for different purposes?
  • How should I interrogate other people's data?
  • What do I need to know about analysis and forecasting?

Selecting and interpreting data and information

  • How should I decide what data to share?
  • What information do I need to know about the data I share?
  • How much detail should I include?
  • How should I explain the data I share?
  • What do I need to know about big data?

Sharing data to inform decisions

  • What should I think about when sharing data for decision-making?
  • What methods should I use to share data and information for decision-making?
  • How should I present data in written documents?
  • How should I share data in a presentation?
  • What visual tools could I use?
  • How should I handle ambiguity and uncertainty?

Using data to persuade and influence

  • What should I think about when using data to persuade and influence?
  • How can data help me win support for ideas?
  • How can I build a convincing argument using data?
  • How can I tell engaging stories using data?
  • How should I handle questions and concerns about data?

Course leader

Anna Faherty is a writer, editor, researcher and educator who works across the publishing, museum and science communication sectors.

She collaborates with a diverse range of organisations to help them develop profitable products and effective, audience-focused communications. Her clients include the British Museum, Oxford University Press, Pearson and the V&A.

A scientist by training, Anna built up almost two decades of commercial product development and management experience, gained in higher education and professional publishing, before setting up her own consultancy business. She has also served as the Trustee of a small local museum and is sensitive to the needs of international audiences, having studied and worked in the UK, Australia, South Africa and the Seychelles.

Anna has delivered workshops and webinars for ACCA and the AIA and has lectured at City University, Kingston University, Oxford Brookes University and University College London. She is the author of two books (both published by Wellcome Collection) and her research paper on novel business models was recognised by an international award for excellence.

Booking information

Course price

£75 + VAT (Non-members)

ICSA Members and Students get a discount of 10% with the code ICSA101 

Book your place

Search ICSA