About

Develop your ability to communicate technical or specialist information clearly to different audiences. This course will show you how to analyse the needs of your audience, choose the appropriate form of delivery, plan and design an effective communication and evaluate its effectiveness.

CPD: 4 hours

Full Programme

Principles of communicating complex ideas

  • What is communication?
  • What is a complex idea?
  • What are the key principles?
  • What are the barriers to communicating complex ideas?
  • How do I make myself clear?
  • How do I reflect on and evaluate my performance?

Communicating within the organisation

  • Why might I need to communicate ideas?
  • Who am I communicating to within the organisation?
  • What am I communicating within the organisation?
  • What techniques and tools can I use?
  • How should I explain things in writing?
  • How do I explain things verbally?
  • How do I give a presentation?
  • How do I ensure I achieve my objectives?

Beyond the organisation

  • Why might I need to communicate ideas?
  • Who am I communicating to beyond the organisation?
  • What am I communicating beyond the organisation?
  • How do I engage people beyond the organisation?
  • What techniques and tools can I use?
  • How should I explain things in writing?
  • How do I explain things verbally?
  • How do I give a presentation?
  • How do I ensure I have achieved my objectives?

Dealing with the media

  • Who are the media?
  • What should I expect from the media?
  • How do I communicate with the media?
  • How do I ensure I'm targeting the right audience?
  • What is the difference between TV, radio, print and online?
  • What are the challenges when dealing with the media?

Challenging situations and troubleshooting

  • How do I communicate extremely complex ideas?
  • How do I communicate with international audiences?
  • How do I handle risk and uncertainty?
  • How do I communicate controversial ideas?
  • What ethical issues might I face?
  • How do I prevent things from going wrong?
  • What do I do when things go wrong?

Course leader

Anna Faherty is a writer, editor, researcher and educator who works across the publishing, museum and science communication sectors.

She collaborates with a diverse range of organisations to help them develop profitable products and effective, audience-focused communications. Her clients include the British Museum, Oxford University Press, Pearson and the V&A.

A scientist by training, Anna built up almost two decades of commercial product development and management experience, gained in higher education and professional publishing, before setting up her own consultancy business. She has also served as the Trustee of a small local museum and is sensitive to the needs of international audiences, having studied and worked in the UK, Australia, South Africa and the Seychelles.

Anna has delivered workshops and webinars for ACCA and the AIA and has lectured at City University, Kingston University, Oxford Brookes University and University College London. She is the author of two books (both published by Wellcome Collection) and her research paper on novel business models was recognised by an international award for excellence.

Booking information

Course price

£75 + VAT (Non-members)

ICSA Members and Students get a discount of 10% with the code ICSA101 

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