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Competition law: Food fight

28 September 2015

Competition law: Food fight

Which? launches a super-complaint against misleading ‘lowest price guarantees’

On 17 July 2015, the Competition and Markets Authority (CMA) responded to the first super-complaint to be brought in relation to the groceries sector. The complaint was raised on 21 April 2015 by Which?, the largest independent consumer body in Europe, which has spent the last seven years investigating suspect supermarket pricing practices. The CMA’s response is significant as it reprimands commercial pricing practices used in many other industries. The super-complaint raised four main...

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