17 November 2014
The ASA not only monitors the usual advertising channels but also social media
It would seem that businesses forget that the Advertising Standards Authority (ASA) not only deals with general advertising, it also polices social media. In my first example, the plight of a firm of estate agents in Bolton, Lancashire, highlights that just because you are small local business and what you offer on Twitter, by way of a prize draw, is short lived, does not mean that you will not get caught.
There is always somebody aggrieved who will spill the beans. This is neatly exemplified in the second example ...