12 February 2014
Reputations exist whether or not someone is paid to develop and nurture them
survey undertaken by Price Waterhouse Coopers in 2000 revealed that damage to reputation was the biggest business risk managers faced; 13 years on, that position is even more pertinent. The focus is shifting from what a company does or produces to how it does its business.
The Edelman Trust Barometer took a snapshot of how different societies place their trust and compared results between 2006 and 2010. It found a marked shift from the harder financial measures to aspects relating to trust,...