Getting it straight

Gareth Pearce explores the basics of corporate social responsibility.

For those companies at the larger end of the spectrum, the idea of corporate social responsibility (CSR) is nothing new. Many of them will have helped their local community as they grew, likely from before CSR was CSR, back when it was just ploughing some of your profits back into the local community. What was remarkable in many of these cases was that the companies involved rarely did it because they were expected to do it, or because there may be significant marketing capital to be made, they simply did it because it was the right thing to do. The story is very different now – the pure motives behind and areas of action in regard to corporate social responsibility have been blurred. 

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