Responsible business is a hot topic in 2020, with calls for companies to serve society as a whole, not just their shareholders. This is controversial for many reasons. First, companies also have a responsibility to their investors. Should social responsibility come at the expense of profit? What does the research say?
Second, how does a company actually put social responsibility into practice? How do you make decisions when shareholder value is no longer the primary objective?
Finally, what does it mean to be responsible in a time of crisis? Unilever has donated €100 million of food and sanitizer and is guaranteeing its workers’ jobs. But what if you’re a small business without millions to donate? Or a big business whose revenues have been hit so that you can’t keep paying your workers?
The webinar will draw from real-life examples and extensive evidence to offer guidance on what responsible business might entail in the current climate.
Alex Edmans,Professor of Finance at London Business School (LBS), author of Grow the Pie: How Great Companies Deliver Both Purpose and Profit and TED Speaker
Alex Edmans is Professor of Finance at London Business School and Academic Director of the Centre for Corporate Governance. Alex has a BA from Oxford and a PhD from MIT, and was previously a tenured professor at Wharton and an investment banker at Morgan Stanley.
Alex has spoken at the World Economic Forum in Davos, testified in the UK Parliament, and given the TED talk “What to Trust in a Post-Truth World” and the TEDx talk “The Social Responsibility of Business”. He is also Mercers School Memorial Professor of Business at Gresham College, currently giving a lecture series on “Business Skills for the 21st Century.” His book, “Grow the Pie: How Great Companies Deliver Both Purpose and Profit”, was published in March 2020. He has appeared on Bloomberg, BBC, CNBC, CNN, ITV, Sky News and Sky Sports, and written for the Financial Times, Harvard Business Review, and Wall Street Journal.
Date: 3 June 2020
Timing: 12:30pm - 1.15pm
CPD Hours: 1 Hour