Changing the narrative with purpose


Date: 18 November 2020

Timing: 12:30pm - 1.30pm BST

CPD Hours: 1 Hour

Register Now

Join our webinar on the 30th September Join our virtual conference on the 10th November Join our conference on the 1st October


Organisations often talk about their purpose informing their strategy, goals, objectives and values. But what does that actually mean? What is a corporate purpose – and are there any differences between a purpose statement and mission statement? And how does purpose drive culture and values? The FRC has raised concerns that organisations use their ‘corporate purpose’ more as a marketing statement, but is this fair when purpose can mean something different things to different stakeholders? In short, do organisations need more clarity on corporate purpose?

In light of COVID-19, some argue that organisations should hold to their purpose more than ever. Others are questioning the relevance of corporate purpose and governance, as least as currently understood. The importance given to corporate purpose by regulators and other stakeholders means that the company secretary needs to steer their board through these differing views, to ensure their purpose remains valid in these changing times.

Our panel of senior governance professionals will discuss what role the company secretary should play when reviewing corporate purpose, and through the use of case studies identify what constitutes best practice in this area.


This webinar will be hosted by Peter Swabey, Policy & Research Director, The Chartered Governance Institute. It will include Rosemary Martin, Group General Counsel & Company Secretary, Vodafone Group Plc, Karina Bye FCG, Company Secretary Aviva Investors, UK Life & Pensions and UK General Insurance, Aviva, Andy Blackstone, Company Secretary, M&C Saatchi plc, and Cass Swallow, Marketing and Growth Strategist.

Chris Harrop OBE, Group Marketing Director & Director of Sustainability, Marshalls plc

Chris Harrop OBE is Director of Sustainability and Marketing at Marshalls plc, the market-leading supplier of hard landscaping products. He is an accomplished marketer with a proven global track record and was awarded an OBE in 2019 for services to the prevention of modern slavery and exploitation.

At Marshalls Chris has helped transform the company into a leading sustainable business, winning numerous awards for commitment to the environment and supply chain ethics, including BITC, Business in the Community Awards for Excellence.

Chris is Chairman of the United Nations Global Compact UK Network and is also a Non-Executive Director at the Ethical Trade Initiative.

His qualifications include a BA Hons Business Studies, an MBA, several professional qualifications and is a Chartered Director of the Institute of Directors and a Chartered Marketer of the Chartered Institute of Marketing.

Louise Nicholls, Managing Director at Suseco, Vice Chair of IEMA

Louise Nicholls is Managing Director of Suseco, advising a broad range of clients from manufacturers to retailers, start-ups, investors and collaborative initiatives on Sustainability and Human rights. She also tutors for Cambridge University Institute of Sustainable Leadership in supply chain and business sustainability management, and with Institute Human Rights and Business and Ethical trading initiative on Human rights. Louise is currently Vice Chair of the professional environmental body, IEMA, and a Trustee of the innovative food redistribution charity, Bread and Butter thing.

Previously she had a long career with the retailer Marks and Spencer plc, initially in food technology and more latterly as Corporate Head of Human Rights, Food sustainability and Food Packaging. With a successful track record of stakeholder engagement in 40+ countries, from individual affected rights holders to win/win partnerships with NGO’s she brings a broad breadth of experience in Social and environmental collaborative initiatives. Including chairing Sedex Global for seven years and holding board positions with the Ethical Trading Initiative, LOCOG Stakeholder Oversight Board, Consumer Goods Forum, and the temporary Labour Working Group (precursor to UK modern slavery regulator GLAA).

Peter Swabey, Policy & Research Director, The Chartered Governance Institute

Peter is the Policy & Research Director at The Chartered Governance Institute. He is responsible for developing the Institute’s profile to members, regulators, policymakers, employers and other stakeholders by delivering thought leadership and lobbying campaigns aligned to the Institute’s strategy and promoting strong governance as the vital ingredient for success in organisations.

Colleen Theron, Director, Ardea International

Colleen is a tri-qualified solicitor and founder of Ardea International, a specialist company that provides sustainability, business and human rights and modern slavery expertise to enable companies to meet both their legal obligations and develop voluntary best practice standards. She is a fellow of IEMA and a research fellow of the Centre for the Study of Modern Slavery, St Mary’s Twickenham.

She has over 25 years of legal and commercial experience of working with business, organisations and NGOs across sectors on both a strategic and operational level and provides training and online resources to both directors and employees on human rights, modern slavery and sustainability issues.

Colleen has an LLM (with distinction) in Environmental Law from the University of Aberdeen. She sits on the advisory board for LexisPSL Environment, is an independent board member of APSCA disciplinary board for member firms, and was one of the Top 100 Corporate Modern slavery influencers in the UK in 2018.

Shayne Tyler, Group Compliance Director, Fresca Group

A highly experienced practical and hands-on leader fighting modern slavery, Shayne is Group Compliance Director at Fresca Group, a leading fresh produce supplier to retail accounts. He is a supply chain Modern Slavery specialist with over 20 years of first-hand experience of worker exploitation cases and their successful resolution. His passions include ethical leadership and best practice, employee welfare, prevention of labour exploitation and leadership through coaching.

Shayne has directly resolved hundreds of cases affecting thousands of victims, and his extensive networks and systems regularly identify new challenges.

Shayne is a board member of the West Midland Anti-Slavery Network and a proud trustee of the Charity Hope@Home which places survivors after the NRM process. Shayne is also a member of over a dozen other networks and proactively trained and raised awareness for more than 6,000 people outside of his organisation.

His passion for tackling this crime is driven by the hope that one day he will not need to look into the eyes of another victim.

 Andrew Wallis OBE, CEO, Unseen

Andrew Wallis is CEO of anti-slavery organisation Unseen, which provides safe housing and other services for survivors of trafficking, runs the Modern Slavery Helpline, and works with businesses and others in the eradication of slavery. Andrew chaired the landmark Centre for Social Justice report ‘It Happens ere’, widely acknowledged as the catalyst for the UK Modern Slavery Act of 2015, which he also advised on the development of. He was awarded an OBE that year. The job has presented him with challenges as diverse as building flat-pack furniture for Unseen’s first safe house, to advising global businesses on how to address slavery in supply chains. He has been described as ‘the loveliest disrupter you could hope to meet.’



Members £8+VAT
Students £8+VAT
Non-members £10+VAT
Professional Subscribers £10+VAT

Date: 18 November 2020

Timing: 12:30pm - 1.30pm BST

CPD Hours: 1 Hour

Register Now

Search ICSA