Sports Governance Workshop

Assessing the culture of sport

11 May 2018 | 8.30am – 12.30pm | ICSA, Saffron House


Following a number of high profile reports into bullying and athlete welfare in sport, this Sports Governance Workshop will look at the key questions around culture in the sector. This half day workshop will assess the current state of culture in sport, and offers an in-depth look at the best practice for measuring and managing culture. Delegates can take away learning from other sectors, and discuss how to practically apply them in their organisation, as well as focusing on what the future of governance in sport will look like. We bring together insights from a number of experts, providing a broad range of perspectives and drawing on experience from both in and beyond sport.


08.30 Registration, tea and coffee

Chair’s opening remarks


Measuring and managing organisational culture

It is easy for organisations to claim they have a great culture, one of excellence, inclusivity and shared values, but how do you know for sure? From understanding what KPIs to use, to tracking progress, we will discuss the key aspects that need to be considered when assessing culture and the importance of ensuring it’s an ongoing process.


Case study: sport in the spotlight

Cases involving perceived failures of governance in sporting bodies have gained both prominent media and political attention. Using real life case studies we will look at what happens when questions are asked of the culture of sport, the governance implications of operating under intense media scrutiny and the impact this has on stakeholders. 


Managing reputational risk

It takes a lifetime to build a good reputation, but you can lose it in a minute. Negative publicity is a significant threat to any organisation and therefore an important concern of the board. Here, we address the importance of building risk management into governance frameworks and how to appropriately allocate resources.  




Lessons from other sectors

Self-evaluation can be a useful tool, but there is greater benefit in learning from the approach of others. In this session we will look at how organisations in the corporate and charity sectors have reacted under scrutiny and how they have sought to improve their own governance, as well as the lessons sport can take from them.

Radojka Miljevic, Partner, Campbell Tickell


The board’s role in changing organisational culture

As the Peter Drucker saying goes, “culture eats strategy for breakfast”. The culture of an organisation can become deeply embedded over time, and changing it is no easy task. Here, we will assess the key aspects of bringing about change and the challenges that come with breaking the status quo.

Rowland Jack, Founder, I Trust Sport


Closing keynote address: setting a standard for the future

Allegations of bullying, the introduction of the Code for Sports Governance and the Duty of Care Review have made it clear that sport cannot rest on its laurels. There is more to be done, not just through codes and reviews, but through shifts in culture and behaviour. In this session we will take a look at what the future looks like for governance in sport and the role of sporting bodies in ensuring progress continues.


Final remarks and close of workshop

*This is a draft programme and may be subject to change.


Rowland Jack, Founder, I Trust Sport

Rowland founded sports governance consultancy I Trust Sport ( in 2013. The company is dedicated to improving international sports governance through collaboration, working with International Federations, institutions, sponsors and individuals. Recent client work includes conducting comprehensive governance reviews of sports federations, both Olympic and non-Olympic.

In 2015-16 Rowland was employed by UK Sport, helping to develop the new Code for Sports Governance.

Before taking on his role as a sports governance consultant he worked in sports marketing and communications for more than 10 years in several countries, including at six editions of the Olympic Games, summer and winter. He has previous experience with an International Federation and started his career at Sport England.

How to book


Sector organisations: £100 +VAT

Non-sector Organisations: £150 +VAT 

Book now


11 May 2018


Saffron House
6-10 Kirby Street


contact us using the online form or phone: 020 7612 7032

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