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Bobby Duffy

Bobby is Managing Director of Public Affairs in the UK and Global Director of the Ipsos Social Research Institute. He leads a team of around 200 researchers in London, Manchester, Edinburgh and Brussels. More recently, he has been focusing on developing our thought leadership and trends work across Ipsos, through the UK-based “Ipsos MORI Thinks” think tank initiative and major global profile-raising pieces like Perils of Perception. This currently includes a major focus on corporate responsibility and sustainable business models. 

He has worked across most public policy and public affairs areas in the 22 years he’s been in research, and has been seconded to the Prime Minister’s Strategy Unit, conducting analyses on life satisfaction and trust in other people, and to the Centre for Analysis of Social Exclusion (CASE) at the London School of Economics, looking at perceptions of public services in deprived areas. 

Bobby is a Visiting Senior Research Fellow at the Policy Institute, King’s College London, and sits on several advisory boards for think tanks and universities.  

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